Editorial Policy

Last updated: March 2026

Pro Hunter Tips publishes practical hunting guidance for North American hunters. This page explains how we decide what to cover, how we research and write our content, how we handle updates and corrections, and what standards our authors are held to.


Who We Are

Pro Hunter Tips is published by Imlay Unlimited LLC and produced by a team of experienced hunters. Our senior authors – Bob Smith and Maksym Kovaliov – bring a combined field experience of over 60 years across North America and Europe, spanning big game, bird hunting, varmints, predators, and specialized methods.

Content published under the Pro Hunter Tips Team byline is produced by the editorial team and reviewed by our senior authors before publication.


What We Cover and Why

Our content focuses on practical hunting knowledge – methods, animal behavior, terrain reading, fieldcraft, gear categories, and skills. We cover the full range of North American hunting across species and methods.

Topics are selected based on:

  • Genuine informational need – questions hunters actually ask before and during hunting season
  • Our authors’ direct field experience with the subject
  • Gaps in existing coverage where available information is shallow, outdated, or inaccurate

We do not publish content on topics outside our authors’ competence. We do not cover subjects purely for search traffic if we cannot add genuine value to the reader.


How Content Is Researched and Written

Every article on Pro Hunter Tips begins with the question: what does a hunter actually need to know about this topic, and what does real field experience say about it?

Our research process combines:

  • Direct field experience. Our authors hunt the species and terrain they write about. Recommendations come from firsthand use, not second-hand reporting.
  • Published sources. Where relevant, we reference wildlife biology research, state agency publications, and established hunting literature. We distinguish between what we know from experience and what we draw from external sources.
  • Practical verification. Techniques and recommendations are evaluated against real-world conditions – not just theoretical correctness.

We write to be useful in the field. An article succeeds if a hunter can read it, go out, and apply what they learned with confidence.


Accuracy Standards

We take factual accuracy seriously, particularly on topics with safety or legal implications.

  • Hunting regulations and legal information are presented as general guidance only. Regulations vary by state, change annually, and must always be verified with your state wildlife agency before hunting. We note this explicitly in articles covering regulatory topics.
  • Safety information – including firearm handling, shot placement, field dressing, and night hunting – is reviewed carefully and presented conservatively. When there is a risk of harm from incorrect information, we err on the side of caution.
  • Ballistics, technical firearms data, and cartridge information is drawn from our authors’ direct experience with gunsmithing and long-range shooting, supplemented by established reference sources.

How We Handle Updates and Corrections

Hunting information changes. Regulations are updated annually. Research evolves. Gear is discontinued or improved. We have a responsibility to keep our content current.

  • Articles containing regulatory or legal information display a “Last reviewed” date and are reviewed at least annually or when we become aware of a relevant change.
  • Factual corrections are made as soon as we are notified or discover an error. Significant corrections are noted within the article.
  • Outdated content is either updated or clearly marked as historical reference.

If you find an error or outdated information, please contact us. We read every correction report and act on legitimate ones quickly.


Editorial Independence

Pro Hunter Tips earns revenue through affiliate programs and automated advertising. This revenue model does not influence our editorial decisions.

  • We do not accept payment to publish or promote specific products or brands.
  • We do not allow advertisers or affiliate partners to approve, modify, or remove content.
  • When products are mentioned or compared in an article, the assessment reflects our authors’ honest evaluation – not commercial relationships.
  • If a product has significant downsides, we say so regardless of whether an affiliate link exists for it.

For full details on how advertising works on this site, see our Affiliate Disclosure.


Author Standards

Every author who publishes on Pro Hunter Tips is expected to:

  • Write only on topics within their direct experience or areas they have thoroughly researched
  • Distinguish clearly between personal field experience and information drawn from external sources
  • Disclose any material relationship with products or brands mentioned in their articles
  • Be available to respond to corrections and questions about their content

Author backgrounds and field experience are documented on their individual author pages. See Bob Smith and Maksym Kovaliov.


Content We Don’t Publish

  • Guidance on illegal hunting methods or poaching
  • Content that encourages unsafe firearm handling or reckless behavior in the field
  • Paid promotional content presented as independent editorial
  • Content on topics where we cannot add genuine value beyond what already exists

Contact the Editorial Team

For corrections, questions about our standards, or to report outdated information, contact us directly.

→ Contact Pro Hunter Tips